Do You Know Where and When to Spend Your Next Marketing Dollar?
Trip Jobe of Rand Inc. was asked to write about a timely topic for Hire Profile’s June newsletter.
Now more than ever, small and large companies are trying to determine if they should invest in marketing, pull back or stop all together. Why is there such a struggle in determining the answer? The primary culprit is the lack of integrated marketing planning and analytics needed to understand true Return on Investment.
Are Facebook ads the place to be right now with everyone working from home? Probably not, if you sell highly technical products specified by engineers or architects. Are AdWords going to deliver enough leads? Maybe, but are they quality leads, and how much money should I invest?
Read the full article here.
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