MouseTrap Films LLC
Building a niche market quickly
Film, Video, Marketing
We started by performing a marketing assessment that provided a market segmentation analysis. This showed the addressable markets and opportunities. The Outdoor/Adventurist niche segment was identified as the primary target market.
By overlaying a marketing plan, with projections, to these target segments we could evaluate not only market potential but also where to get the biggest return for investment. A complete marketing mix and calendar was developed focusing on the targeted market segments.
A marketing calendar was developed with a heavy digital advertising mix, supported by social media and targeted email campaigns. This put the marketing budget to work in a highly focused way but with great frequency to build awareness, encourage trial subscriptions and acquire new subscribers.
With the new focus on the Outdoor/Adventure segment, MouseTrap Films was well positioned for new growth. As the Covid-19 Pandemic hit in early 2020, MouseTrap Films has benefited by being properly positioned and is currently seeing rapid growth rates in their business. Today, they are the pre-eminent online festival supplier for Independent Filmmakers and Distributors