Marketing Resource Management (MRM) Tool PDF Print E-mail

Get all the moving parts of marketing under control, and make it a well-oiled machine.

  • Easy project calendar Development
  • Task and timing assignment
  • Up-to-the-minute task status
  • Media asset management

The Rand Inc. Marketing Resource Management solution is a state-of-the-art, web-based tool for managing the entire marketing value chain – from planning through development, and from deployment to measurement and optimization.

Once implemented and adopted within your organization the Rand Inc. MRM tool will facilitate efficiency throughout the marketing department. Project calendars, task assignments, and budgets are built quickly easily. Ongoing visibility is at your fingertips – get status updates without having to ask. A robust media asset library lets you securely save and track artwork files and other key documents. Easily interface with both service providers and clients to coordinate reviews and approvals.