Custom landing pages with no IT involement required
Consistency in messaging - from initial communications( ad or email) to landing page
Personalization of content
The Rand Inc. Digital Marketing Automation tool is an enterprise-class, web-based solution for deployment and measurement of all of your digital marketing tactics.
This powerful tool combines best-of-breed web analytics, email marketing, and web personalization – without burdening IT or requiring complex multi-vendor integration.
Design and deliver e-mail and web content that’s more personal, relevant, and effective. Track customer behavior on your web site and apply those insights to deliver relevant offers. Easily to develop and deploy e-mail blasts. And streamline custom landing pages – with no IT involvement required .