Digital Marketing Automation & Analytics PDF Print E-mail

Efficiently manage and optimize all facets of your digital marketing efforts

  • Robust web analytics with customized dashboard
  • Customer analytics for customization of offers
  • Email development, deployment, content management, and tracking
  • Search engine marketing (SEF) management and tracking
  • Easy testing differrent messaging and/or creative approaches
  • Custom landing pages with no IT involement required
  • Consistency in messaging - from initial communications( ad or email) to landing page
  • Personalization of content
The Rand Inc. Digital Marketing Automation tool is an enterprise-class, web-based solution for deployment and measurement of all of your digital marketing tactics.

This powerful tool combines best-of-breed web analytics, email marketing, and web personalization – without burdening IT or requiring complex multi-vendor integration.

Design and deliver e-mail and web content that’s more personal, relevant, and effective. Track customer behavior on your web site and apply those insights to deliver relevant offers. Easily to develop and deploy e-mail blasts. And streamline custom landing pages – with no IT involvement required .