A leading consumer brand seeking to develop a comprehensive understanding of the success of its promotional activity.

Challenge: Develop a replicable process for quantifying program success, calculating ROI, and understanding impact on overall business objectives.

Rand Inc. Solutions:

• Mapped promotional programming from beginning to end,identifying 18 key measurement points throughout promotion sell-in and execution
• Determined causal factors for success and failure at key points in process
• Identified or developed data sources for measurement of success at each stage
• Collected data and built detailed program analysis process
• Built a replicable process designed to create benchmarks and triggers throughout program execution
• Recommended solutions for greater success in future programs

Results:

• A new perspective on how to evaluate program success
• New tools for understanding key performance indicators throughout the process