Challenges:

• Move growing company brand to the next level via new name and brand foundation
• Develop digital sales tool that illustrates the company’s unique, integrated solution set
  

Rand Inc. Solutions:

• Use Brand Development Methodology to clarify brand architecture
• Develop new name for company (formerly CH Advisors), new logo and brand identity
• Develop digital demo for sales team
  • Detailed outline and storyboards
  • Voiceover scripts, recording, and editing
  • Creative concepts, graphic content, and direction of Flash animation